Do you ever give up on a diet because of the scales?
This is your solution.
30HD.
It stands for 30 days head down and if you’ve ever given up on a diet because the scales haven’t gone down then this is for you.
Someone asked me almost a year ago what I thought the number one reason was that people give up on their diets.
I told them that it was false expectations of weight loss and scale weight.
This surprised them.
I think they thought I would say will power, laziness, processed food or something.
But the truth is, of the people who work with me - I.e. I know they are on a sensible diet, I know they are not over restricting or cutting out food groups or trying to stick to something unmaintainable… the number one reason they don’t get results is that they give up and the reason they give up is most commonly because of the scale weight.
Which is so frustrating because usually they are getting results. They are losing fat. It’s just that no matter how many times you say the scales don’t directly measure fat loss & that you can still lose fat without it showing on the scales week on week people still get caught up with the number.
They let it influence their motivation levels & usually respond 1 or 2 ways:
Over resection or giving up.
Neither of these get long term results.
So I have a solution.
30HD.
It’s 30 days of getting your head down and sticking to the targets we set you WITHOUT LOOKING FOR RESULTS, WITHOUT WEIGHING YOURSELF
How do we know if it’s working? Fat loss is actually pretty simple. And if you’re sticking to the targets we’ve set you based off you, your starting point and your goals then you WILL get results.
Fat loss isn’t as complicated as many people make out. The hard part is sticking to it long enough to get the results you are looking for. The number one people reason people don’t achieve their fat loss results is that they give up too soon. So I am taking away the number one reason women give up on their fat loss goals - the scales.
We use range targets which means there is no on/off / all or nothing mentality and we know that if you stick to these targets consistently for 30 days you’ll get incredible results.
If you want results quicker - stick to the bottom end of your target for calories or top end for steps.
Having the range is key to take away your excuse for giving up when you can’t be perfect (which is the other key reason people give up). If you’re within your range at the end of every day you will have ended every day closer to your goals.
We define a successful week by your actions. Not on how much weight you did or didn’t lose that week.
You have little control over your weight on a weekly basis. Hormones, salty foods, travel, creatine, carbs, food volume, digestion - all of these things play a role in what you weigh.
Don’t let uncontrollable factors be the reason you give up on another diet!
If you resonate with this article, if you find you always give up a few weeks into a diet and become disheartened by the scale weight, if you are ready to focus your efforts on sticking to the targets you know will get your results and ignoring the external noise then this is for you.
Head to ESGfitness.co.uk
We want to make this the last diet you ever do.
Take the pressure off the scales, get your head down, tick the boxes and live your life while you get results.
Client’s who have done this consistently describe it as the most freeing, enjoyable and effective diet they have done.