F**K average

Is this your vibe?

Yesterday someone asked me who I enjoy working with most
I had to really think about this for a while.

Most coaches respond with something like ‘women between 30 and 40 who yo-yo diet’ because they’ve been told that’s what their niche should be.

For me it’s not a distinct demographic.

Yes, 90% of my clients are peri menopausal women (you will see why below)

But I actually don’t care if you’re male, female, non binary or anything in between or  if you’re 20 or 60.

The people I enjoy working with most are people who don’t want to accept average.

People who are motivated to get the most out of life.

Who don’t play the victim and accept the hand they’re dealt & instead focus on what they CAN do.

People who own their situation and make the most out of it.

It’s more of a vibe/ shared values thing than a demographic.

Here’s an example of just a few women I work with…

Claire who’s menopausal but building muscle & strength and is in the shape of her life. She’s also looking after teenage kids (one of which just got in to Cambridge!), she’s thriving in her career, she just took her family on a once in a life time trip around America & has just started volunteering at the samaritans because why not???

Samantha who is the main breadwinner in her family, has lost 30kg+, went through redundancy & other more personal losses I wont delve into here, yet didn’t spiral & always makes time for a morning walk because she knows thats part of what allows her to show up for her incredible family. She refuses to accept less than the best in all aspects of life - example: moving from a very good job because she knows their is better out there.

& its damn hard to move from good to great. It’s why most people settle.

Sinead who travels a lot for work but just as much for holidays, trips and making memories with family. Always has time for friends & book club because why not keep bettering yourself?

She is also in phenomenal shape, is the most incredible role model to her kids oh & has recently been promoted.

Paula- a CEO who has an insane schedule but still manages to make time for herself because she knows that’s how she shows up best for everyone - in work, at home, as a wife, friend and mother.

Leanne who has 4 kids, works offshore, runs a nutrition business on the side, talks to kids at schools about nutrition because she wants to have a positive impact, owns property, actively invests and - the most impressive part - never forgets to send you a birthday card no matter how busy she is. Which reminds me she also makes the most incredible cakes for people - I have literally no idea where she finds the time. Oh and she’s been through it with peri- menopause symptoms and HRT doses too!!!

Ruth who lives in the Middle East, eats out with clients a lot, has a busy social life and provides me with the most interesting debates about why their is a link between divorce rates and female success.

Just a few off the top of my head. It’s an honour to get to be part of the support system that helps these women thrive & manage to do all these incredible things.

I don’t think my clients realise how much they inspire me which in turn makes me even more motivated to provide the best support for them.

So long answer to the question of who I like working with most is, in a nutshell, women who don’t want to accept average, mediocre lives.

Who want to get the most out of life - in all areas,

who want to feel their best,

be in great shape

& refuse to accept that it’s all down hill after 40.

That’s my vibe.

If this sounds like you I would love to support you to thrive!

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